![]() ![]() “We firmly believe that in our industry, it is not about adopting a winner-takes-it-all mentality. A former fashion photographer, Mora is also a veteran of the fashion industry who pioneered Finland’s sustainable fashion week and mounted the first 3D Fashion Week globally. VLGE was launched by Evelyn Mora, a Finnish entrepreneur and sustainability strategist based in France. It also retains advisers from companies like Wave, Sandbox, and Paper Magazine. Crucible, a metaverse company that creates tools for game developers, recently launched its Emergence software development kit (SDK) for Unreal Engine, for instance).Īs well as Venrex and BOLD (the venture capital fund of L’Oréal), investors in VLGE include the British Fashion Council and the VR Fund. (VLGE isn’t the only one banking on an SDK strategy. Given SDKs have played a pivotal role in standardizing and advancing ecosystems for new builders, it should appeal to those wanting to kick the tires on this new upstart in virtual reality. VLGE is building out V-Suite, its proprietary, no-code world-builder and asset management tools, and has now opened applications for creators and brands to get their hands on its SDK ( you can apply here). This, rather than rely on the likes of, say, Meta and Mark Zuckerberg. It now plans to hand over the tools to build immersive, scalable, and intuitive digital worlds to the experience-obsessed industries of fashion, beauty, and art - specifically - so that they can create and monetize their own worlds. What would happen if this thinking were applied to metaverse-style virtual worlds? What would be built?Ĭertainly, with Apple’s recent announcement of the launch of the Apple Vision Pro headset, there is renewed interest in the “metaverse,” and investors appear to be coming back to startups in the sector amid this newly rebranded era of “spatial computing.” Indeed, Immersed, for instance, recently launched its first headset, the Visor XR, and it’s winning plaudits so far.Īmid this renewed interest is VLGE, a France-based startup that has banked $4 million in funding from the likes of Venrex VC and L’Oréal. ![]() We’ve seen the rise of no-code and low-code platforms being applied to any number of applications and use cases. ![]()
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